Charlex worked closely with Atelier LB and director Sue Worthy of Homecorp to conceptualize and design this Indiana Jones-inspired spot, which has the feel of a short film. A khaki-clad adventuress, shot against green screen, wanders through a temple in search of the secret to beautiful hair. Influenced by some of our favorite fantasy films, we incorporated a sense of wonder. Nearly the entire environment was rendered in CG, including the magical liquid orb of shampoo. Agency: Atelier LB